How To Engage Your Fanbase – Awesome Collaborative Music Video

This is a perfect example of a collaborative effort that would have been quite difficult before the Internet. Sour‘s music video for their song, Hibi no Neiro (Tone of everyday), was filmed entirely with web cams and the cast were actual Sour fans from across the globe!
An incredibly creative idea, executed at a minimal cost and broadcast globally with the click of a button, love it!
Maximum respect to directors: Masashi Kawamura, Hal Kirkland, Magico Nakamura and Masayoshi Nakamura. This would have taken a tremendous amount of planning, coordination and vision.
If you liked this video. You may be also interested in Kutiman’s Thru You project, an equally brilliant idea of composing music entirely of YouTube clips.




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