72-year-old grandfather Liu Xianping has gone viral, modelling clothes for his granddaughter’s clothing line Yuekou. The online fashion store was started by Liu’s granddaughter Ms. LV and four other graduates from her college. According to Offbeat China, Ms. LV says it all started one day when her grandpa came to help with unpacking: “he picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting.” According to Ms. Lv, many of the looks in the pictures were her grandpa’s ideas.

 

 

“Why unacceptable (for someone like me to wear women’s clothes? Modelling for the store is helping my granddaughter and I have nothing to lose. We were very happy on the day of the shooting. I’m very old and all that I care about is to be happy” – Liu Xianping to China Newsweek

 

 

 

Since the pictures were released sales have increased five fold. Yuekou has since created a special ‘Grandpa promotion style’ section on their digital storefront. Even Liu’s skinny legs have become a popular discussion point.

 

 

 

 

For more information visit Offbeat China.
To see the original article in Chinese, visit China Newsweek.
The Sifter first saw this on Kottke.org