“Ikea Real Life Series” is a marketing campaign developed by Publicis Spain that uses Ikea furnishings to recreate famous living rooms from shows like Friends, Stranger Things, and The Simspsons.
Originally created for Ikea in the United Arab Emirates, the creative campaign has recently spread like wildfire online and its success likely means more recreations to come.
In an interview with Adweek, Publicis Spain CCO Eduardo Marques says every object seen is from Ikea except for electronics and books.
Below you will find images from the campaign as well as comparison photos to the original living rooms!
Stranger Things
The Simpsons
Friends
