
TikTok/denailacole
Dollar Tree was founded in the United States in 1986, with the big selling point being that pretty much everything was, yanno, a dollar.
But, and this may come as a shock to many of you, it’s not 1986 anymore.
As of mid 2025, it takes about $3 to match the buying power of $1 back when the store first opened.
Inflation just keeps doing its thing, and putting huge taxes on all our imports hasn’t helped, somehow.
So while I personally don’t see how their rising prices are surprising, many are surprised nonetheless, such as TikTok user @denailacole:
TikTok/denailacole
“Taking my last lap in Dollar Tree!” reads the caption.
TikTok/denailacole
“They have lost their minds!”
TikTok/denailacole
Sure enough, pretty much nothing is actually a dollar on this tree.
@denailacole Dollar Plus a Tree I can no longer defend this! This has gone too far now! #fyp #foryou #dollartree #viral
There are still SOME true dollar aisles out there, I guess.
Maybe it’s time for a rebrand.
It’s the dollar wars now.
Yeah, no?
Again, $3 IS the equivalent of what $1 was when all this started.
If anything, adjusting for inflation, they may be charging *less* on average.
But I suppose that doesn’t make it any less frustrating.
Now that you’ve read that story, check out this one about a delivery driver who took a $400 grocery order back because she wasn’t given a tip.