TikTok/aaronwconnelly
Walmart is one of the largest businesses in history; a monolith that notoriously eats up local competition.
Hard to imagine much that could contrast more with a farmer’s market, where small, independent vendors come to hopefully sell some high quality product.
So you better believe Walmart got called out in this video from TikTok user @aaronwconnelly:
TikTok/aaronwconnelly
“@Walmart,” reads the caption, “you need to fire your agency.”
TikTok/aaronwconnelly
“Setting up a marketing activation across the street from the local farmer and small business market is diabolical.”
TikTok/aaronwconnelly
“These are the people your business model hurts the most. Not sure who approved this but as the owner of an event agency, I can tell you this wasn’t thought through.”
@aaronwconnelly @Walmart what the hell? Sure, you need to market yourselves too but why would you set up an activation across the street from a beloved neighborhood farmers and makers market? This is a huge miss and your agency should have called this out. #marketing #sustainability
♬ Almost forgot that this was the whole point – Take my Hand Instrumental – AntonioVivald
Some said it’s a feature, not a bug.
They don’t care.
It’s pretty much anything that makes one more buck.
Yikes.
This is just making me sad.
If you liked that story, check out this one about a 72-year-old woman was told by her life insurance company that her policy was worthless because she’d paid for 40 years. 🙁