First off: Yes that is Haley Osment, the little kid from The Sixth Sense. Second: Everyone in this video consented to slapping. Nobody filmed was pressured or here against their will. This is a parody of the original ‘First Kiss‘ video which was released in March and has already been viewed a staggering 85 million times.

These aren’t total strangers in the video, they are, according to director Max Landis, “acquaintances, friends both casual and close, paired randomly”. Interestingly, Max’s father is John Landis, a famous Hollywood writer and director with films such as: Coming to America, Three Amigos, The Twilight Zone, Trading Places, The Blues Brothers, Animal House and An American Werewolf in London to his name.