The Barbecue Bible is an interactive book that features detachable pages that can be used to literally help you barbecue. Features include: A thick page of breakable coal, aluminum foil pages for baking, a page for sharpening your knife, a chopping board, apron and even a page made of salt!
The limited edition book was delivered to master barbecue chefs in Brazil as a marketing campaign for Tramontina, a manufacturer of cookware and accessories. The idea was created by advertising agency JWT Brazil (art director Lucas Reis).
The Bible of Barbecue
Charcoal page to start your fire
Paper… the perfect firestarter
Fold to fan your flame
Apron is a must
Sharpen your tools
Aluminum foil for baked goodness
Season your meat
Use the cover as a cutting board
The serving tray your food deserves
A placemat fit for a king (or queen)
A cloth to clean up any mess
Created by JWT Brazil for Tramontina
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