June 11, 2026 at 3:55 pm

Customer Says ‘Ma’am’ to a Victoria’s Secret Employee and Walks Out Wondering What She Did Wrong

by Heather Hall

Young woman shopping in a boutique store

Pexels/Reddit

You never know what kind of reaction you’re going to get from someone, even when you’re simply trying to be polite.

This young woman found that out while shopping for back to school clothes when she approached an employee at Victoria’s Secret with a question about bralettes.

After waiting her turn, she addressed the employee as “ma’am” and expected a normal conversation to follow.

Instead, the employee immediately took issue with the term and pointed out that she was only 22 years old.

The unexpected response left the customer feeling awkward and wondering whether she had somehow crossed a line.

Read on to see what happened.

AITAH for calling a customer service lady “ma’am?”

I (F18) just had a wild experience in Victoria’s Secret.

I was going back to school shopping, and I wanted to find some comfortable bralettes.

I see that there’s a young woman helping an older woman with something so I wait until she’s done and then I said, “Ma’am, do you guys have any bralettes here?”

She did her best to sound polite.

I was close to her and my tone of voice was polite. Yet, she turned to me and says to me in a snarky tone, “Did you really just call me ma’am? I’m only 22…”

Obviously, I was really taken a back by this, so I just said “Oh, I just say it to be polite,” and she didn’t say anything after this, and then answered my question, but it made me feel really bad.

When I worked in customer service, I was called this and I just assume ma’am was a neutral gesture that you say to a woman you don’t know, like sir for men to be respectful. I don’t live in the south so maybe she thought it was too formal, but it really made me seem like I was in the wrong and a bad person for saying this.

AITA?

Wow! The employee was pretty rude for calling her out like that.

If you enjoyed this story, check out this post about a barista whose keen eye uncovered a customer scheme for free coffee.

Let’s see if the people over at Reddit agree.

This person always uses ma’am and sir.

Maam 3 Customer Says Maam to a Victorias Secret Employee and Walks Out Wondering What She Did Wrong

Here’s a good point.

Maam 2 Customer Says Maam to a Victorias Secret Employee and Walks Out Wondering What She Did Wrong

Yes, they do.

Maam 1 Customer Says Maam to a Victorias Secret Employee and Walks Out Wondering What She Did Wrong

That phrase works well for everyone.

Maam Customer Says Maam to a Victorias Secret Employee and Walks Out Wondering What She Did Wrong

There was nothing wrong with the way this customer approached the employee.

Calling someone “ma’am” is a pretty normal and respectful thing to do when you’re speaking to a stranger.

And even if the employee wasn’t a fan of the term, she could have simply answered the question and moved on.

Instead, she made the customer feel bad for trying to be polite, which never should have happened in the first place.

If you enjoyed this story, check out this post about a customer complaint that led to them losing their VIP status.

Heather Hall | Contributing Writer, Life & Drama

Heather Hall is a contributing writer for TwistedSifter specializing in internet culture, workplace conflict, and viral customer service stories. With over a decade of editorial experience in digital publishing, Heather excels at curating trending online discussions and providing insightful commentary on the daily dramas that capture the internet's attention.

Since beginning her career in 2011, she has developed deep expertise in SEO-driven digital content, having written for a wide array of publications covering lifestyle, business, and travel. At TwistedSifter, Heather focuses on synthesizing complex social media threads into engaging, highly readable narratives that highlight the human element of viral news.

When she isn’t analyzing the latest internet discourse, Heather is a dedicated mother of three sons who takes family gaming nights entirely too seriously—whether she is dominating in Mario Kart, exploring The Legend of Zelda, or jumping into Roblox.

Connect with Heather on Facebook and LinkedIn.