YouTuber Zach Choi has built a huge following for his ASMR cooking and Mukbang videos. Fans of ASMR and food seem to love the high quality production value of his videos.
For those unfamiliar, “Mukbang” is like a broadcast eating show and is a portmanteau of the Korean words for “eating” (먹는; meogneun) and “broadcast” (방송; bangsong). An English morphological equivalent could be “eatcast”.
