Packaging can be ‘pretty’ but not always practical. An innovative design not only provides information but utility. While slick marketing and bold colors may catch a consumer’s eye, if the packaging itself can improve a user’s experience? That’s memorable.
Here are 10 simple packaging designs that are actually useful.
1. Simple sticker helps you choose the right mango
Photograph by cwm2355 on reddit
2. Tearable pizza box turns into plates, and a smaller box for leftovers and more compact storage
Design by GreenBox
3. Edible cookie straw
4. Pasta with serving sizes from 1 – 6
Design by Neal Fletcher
5. Fast food to go
6. A toothpaste tube you can get to the bottom of
Design by Guo Lili
7. Popcorn bag that turns into a bowl
Design by Packlab
8. Butter packet with a lid that spreads
Design by Yeong Keun
9. Label reacts to ammonia given off by food to tell you if it’s edible or spoiled
Design by TO-GENKYO
10. Coffee lid with all of the fixings
Design by Joshua Harris