December 19, 2025 at 4:49 am

‘I didn’t authorize this.’ – A Shopper Unexpectedly Saw A Photo Of Himself In An Ad For Skechers Shoes

by Matthew Gilligan

man talking to tiktokkers

TikTok/@justusraps

This sure doesn’t seem legal…

A TikTokker named Justin posted a video on the social media platform and said that he discovered that the Skechers shoe company used his photo in an advertisement without his permission.

man talking to tiktokkers

TikTok/@justusraps

Justin said he was in New York and a friend told him that they saw a photo of him in a Skechers advertisement, so he went to check it out for himself.

He told viewers, “I pull up to the Sketchers store, what do I see?”

Justin’s friend was right: his photo was indeed on a Skechers ads…but he didn’t know anything about it.

He said, “I didn’t authorize this.”

advertisement for shoe company

TikTok/@justusraps

Justin showed viewers a photo he posted to Instagram in 2021 and said, “They Photoshopped the Forces out and put some Sketchers on.”

He asked, “Can Sketchers do this legally?”

man talking to tiktokkers

TikTok/@justusraps

Check out the video.

@justusraps

Can Skechers do this legally?

♬ original sound – Justin Starling

Now let’s see what viewers had to say.

This person chimed in.

Screenshot 2025 11 29 at 3.37.23 PM I didn’t authorize this.   A Shopper Unexpectedly Saw A Photo Of Himself In An Ad For Skechers Shoes

Another individual offered some advice.

Screenshot 2025 11 29 at 3.37.43 PM I didn’t authorize this.   A Shopper Unexpectedly Saw A Photo Of Himself In An Ad For Skechers Shoes

And this TikTokker spoke up.

Screenshot 2025 11 29 at 3.37.52 PM I didn’t authorize this.   A Shopper Unexpectedly Saw A Photo Of Himself In An Ad For Skechers Shoes

No doubt about it…Skechers is being sketchy!

If you liked that story, check out this one about a 72-year-old woman was told by her life insurance company that her policy was worthless because she’d paid for 40 years. 🙁