About twice a year, it seems the news is dominated by stories about pro tennis players and their various wardrobe malfunctions. Have you ever wondered why the sport is so strict? Or why do these athletes, the world’s elite, even care?

Learn how professional tennis players use clothing for competitive advantage as well as for attracting fans and therefore sponsors. Particularly fascinating is how Serena Williams, the singles world number one player, has turned her clothing and its many controversies into a global brand and platform to advance social causes.

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