It’s official: everything is expensive now.

There used to be cheap stuff, moderate stuff, and expensive stuff.

Now it’s all just expensive.

Need proof?

Check out this video from TikTok user @oh****gotti:

“Are you telling me one of these is 99 cents?” she asks, pointing to a shelf with some individual pouches of Capri Sun.

“One, out the box, is 99 cents.”

The price is pretty clear. The feeling of doom is, too.

@ohdamngotti

Wtfff😂 #fyp

♬ original sound – OHDAMNGOTTI

Is this the result of some shoplifting?

And won’t it just lead to MORE shoplifting?

This is a SALE?!

The math isn’t mathing.

I have an unquenchable thirst for affordable stuff.

So I guess buy it in the 10 pack.

If you liked that story, check out this video about a Dollar Store cashier who has had it with customers who argue over $4 products.