Beautiful Chemistry is a project collaboration between the Institute of Advanced Technology at the University of Science and Technology of China and Tsinghua University Press. The goal of this project is to bring the beauty of chemistry to the general public through digital media and technology.

The team uses a 4K UltraHD camera and special lenses to capture chemical reactions in astonishing detail without the distraction of beakers and test tubes. At the molecular scale, they use advanced computer graphics and interactive technology to showcase some of the most beautiful chemical structures selected from a large volume of scientific literature.