Jul 16, 2014

This Guy Dreams of Bread and Butter Like Jiro Dreams of Sushi

 

Meet Dan Richer, the James Beard Rising Star chef semi-finalist and owner of Razza Pizza Artiginale in Jersey City, NJ. Dan loves bread and butter. So much that he goes so far as to say, “I aspire to be a sushi master of the bread & butter world. The ‘Jiro Dreams of Sushi’ of bread and butter.”

Filmed by Liza Mosquito deGuia of food. curated., she remarks:

Dan is crazy about ingredients. Crazy about sourcing. Crazy about everything that passes in and out of his kitchen. He is picky and meticulous to say the least. When he starts a new food project, he has to master it. “It’s part of being a craftsman,” he tells me. Part of his fight against mediocrity. To him, mediocrity serves no one. And maybe that’s the mark of a true artisan, someone willing to go those extra lengths. To move towards perfection. Here at Razza’s this design is in everything, especially in the bread & butter.

 

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