May 31, 2010

Rebranding the BP Logo: The 25 Funniest and Most Creative

oil on hands Rebranding the BP Logo: The 25 Funniest and Most Creative
Photograph by AP Photo/Gerald Herbert


As of June 1st, 2010, at least 20 million gallons (75.7 million liters) of oil has spilled into the Gulf of Mexico. This has been a complete and utter disaster for BP in every sense. The timing, the location (i.e., it didn’t occur on the borders of a developing nation), it is all bad for BP right now. Everyone is chiming in and it won’t stop until the leak does.

Greenpeace UK has just launched a campaign/contest urging people to ‘rebrand’ the BP logo and show that they aren’t ‘Beyond Petroleum’ as their slogan suggests. While entries are open until the end of June there have already been over 300 to date! I’ve culled 25 of the more interesting submissions below. (see entire collection here)




THE ORIGINAL

bp logo Rebranding the BP Logo: The 25 Funniest and Most Creative

From BP Corporate: Our visual identity reflects the revolutionary quality of our business.
Our logo was launched in 2000, and was designed as a dramatic break with tradition. It is unlike any other energy identity, and symbolises a number of things – from the living, organic form of a sunflower to the greatest source of energy…the sun itself.

The colours of the ‘Helios’ – named after the Greek god of the sun – suggest heat, light and nature. It is also a pattern of interlocking shapes: like BP, a single entity created by many different parts working as one. This was particularly relevant, as the new brand was launched after a series of mergers and acquisitions. It united all the heritage companies and employees that now make up BP and its global brand.


THE BP ‘REBRAND’
*In no particular order. Numbered for easy reference

1.

bp logo hack Rebranding the BP Logo: The 25 Funniest and Most Creative

2.

bp logo lemond lime juicer Rebranding the BP Logo: The 25 Funniest and Most Creative

3.

bp logo rework

4.

bp logo joke Rebranding the BP Logo: The 25 Funniest and Most Creative

5.

bp logo retouch

6.

new bp logo Rebranding the BP Logo: The 25 Funniest and Most Creative

7.

bp logo skull Rebranding the BP Logo: The 25 Funniest and Most Creative

8.

bp logo hazard caution sign Rebranding the BP Logo: The 25 Funniest and Most Creative

9.

BP_logo_altered

10.

bp postcard funny Rebranding the BP Logo: The 25 Funniest and Most Creative

11.

logo_template

12.

bp logo dripping oil Rebranding the BP Logo: The 25 Funniest and Most Creative

13.

funny bp poster Rebranding the BP Logo: The 25 Funniest and Most Creative

14.

logo bp hacked

15.

BP-logo fixed

16.

funny bp logo placement Rebranding the BP Logo: The 25 Funniest and Most Creative

17.

f u bp logo Rebranding the BP Logo: The 25 Funniest and Most Creative

18.

bp logo tweak Rebranding the BP Logo: The 25 Funniest and Most Creative

19.

bird throwing up bp logos Rebranding the BP Logo: The 25 Funniest and Most Creative

20.

bp logo prank Rebranding the BP Logo: The 25 Funniest and Most Creative

21.

funny bp logo Rebranding the BP Logo: The 25 Funniest and Most Creative

22.

bp funny Rebranding the BP Logo: The 25 Funniest and Most Creative

23.

bp propaganda poster Rebranding the BP Logo: The 25 Funniest and Most Creative

24.

bp logo adjustment Rebranding the BP Logo: The 25 Funniest and Most Creative

25.

bp logo ftfy Rebranding the BP Logo: The 25 Funniest and Most Creative


SOURCES
Greenpeace UK Competition Page
Flickr Gallery of all Entries








If you enjoyed this article, the Sifter highly recommends: 25 HILARIOUS ILLUSTRATIONS BY GLENNZ

transformer thomas the train Rebranding the BP Logo: The 25 Funniest and Most Creative



Comments

Follow

Get every new post delivered to your Inbox.

Join 51,216 other followers

Like Us on Facebook?