May 31, 2010

Rebranding the BP Logo: The 25 Funniest and Most Creative

oil-on-hands
Photograph by AP Photo/Gerald Herbert


As of June 1st, 2010, at least 20 million gallons (75.7 million liters) of oil has spilled into the Gulf of Mexico. This has been a complete and utter disaster for BP in every sense. The timing, the location (i.e., it didn’t occur on the borders of a developing nation), it is all bad for BP right now. Everyone is chiming in and it won’t stop until the leak does.

Greenpeace UK has just launched a campaign/contest urging people to ‘rebrand’ the BP logo and show that they aren’t ‘Beyond Petroleum’ as their slogan suggests. While entries are open until the end of June there have already been over 300 to date! I’ve culled 25 of the more interesting submissions below. (see entire collection here)




THE ORIGINAL

bp-logo

From BP Corporate: Our visual identity reflects the revolutionary quality of our business.
Our logo was launched in 2000, and was designed as a dramatic break with tradition. It is unlike any other energy identity, and symbolises a number of things – from the living, organic form of a sunflower to the greatest source of energy…the sun itself.

The colours of the ‘Helios’ – named after the Greek god of the sun – suggest heat, light and nature. It is also a pattern of interlocking shapes: like BP, a single entity created by many different parts working as one. This was particularly relevant, as the new brand was launched after a series of mergers and acquisitions. It united all the heritage companies and employees that now make up BP and its global brand.


THE BP ‘REBRAND’
*In no particular order. Numbered for easy reference

1.

bp-logo-hack

2.

bp-logo-lemond-lime-juicer

3.

bp logo rework

4.

bp-logo-joke

5.

bp logo retouch

6.

new-bp-logo

7.

bp-logo-skull

8.

bp

9.

BP_logo_altered

10.

bp-postcard-funny

11.

logo_template

12.

bp-logo-dripping-oil

13.

funny-bp-poster

14.

logo bp hacked

15.

BP-logo fixed

16.

funny-bp-logo-placement

17.

f-u-bp-logo

18.

bp-logo-tweak

19.

bird-throwing-up-bp-logos

20.

bp-logo-prank

21.

funny-bp-logo

22.

bp-funny

23.

bp-propaganda-poster

24.

bp-logo-adjustment

25.

bp-logo-ftfy


SOURCES
Greenpeace UK Competition Page
Flickr Gallery of all Entries








If you enjoyed this article, the Sifter highly recommends: 25 HILARIOUS ILLUSTRATIONS BY GLENNZ





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