On April 23, 2012 a protest was organized by long-time Gentleman’s journal The Chap. In fact, several hundred chaps descended on the famed Savile Row in London to protest the opening of a store by mega-retailer Abercrombie & Fitch.

For the uninitiated, Savile row has been the home of bespoke tailoring in England for over 200 years. It is one of the few streets anywhere in the country to remain exclusively devoted to a single trade. The fear is that the opening of a large retail chain will mark the beginning of the end for Savile Row, much like what happened to Oxford Street and Regent Street.

For more, there’s an interesting BBC feature on this famed street which you can watch here. And for those wondering about the banjo player front and center, that is one Mr. B aka the Gentleman Rhymer of the sub-genre Chap Hop. Watch this to see what that’s all about.