After winning the overall World Cup title four years in a row, alpine skier Marcel Hirscher took a day off and had some fun at his local resort with his race skis and some crazy colors, resulting in one of the most vibrant ski runs to date.

Respect for the environment was a priority from the beginning of this project. The team has assured that the plants and wildlife have been damaged nor disturbed at any time during the project. All materials for colour effects are 100% natural and the team got all agreements by the local authorities.