It’s sad but true, my friends…

Shrinkflation is here and it doesn’t look like it’s going anywhere anytime soon.

A woman named Melissa took to TikTok and showed viewers some of the different examples of how this phenomenon is affecting the things we buy.

Melissa first showed viewers a piece of cheese that someone posted on Reddit and said, “If your cheese is see-through, I think it’s gotten a little too thin.”

This, ladies and gents, is shrinkflation.

Next, Melissa showed viewers how shrinkflation has affected pasta sauce.

From there, she showed examples of granola, coffee, and air fresheners.

Melissa wrote in her caption, “Skimpflation & shrinkflation…with a side of deceptive packaging! So, samesies samesies.”

Check out the video.

@realmelissasimo

Skimpflation & shrinkflation… with a side of deceptive packaging! So, samesies samesies. 🤷🏼‍♀️ #groceryshopping #grocerystore #shrinkflation #shrinktok #grocery #consumer

♬ original sound – Melissa Simonson

Here’s what viewers had to say on TikTok.

This person chimed in.

Another TikTokker spoke up.

And this individual shared their thoughts.

It looks like “shrinkflation” is gonna be here for a while…

Unfortunately for us little people.

If you liked that story, check out this video from a former Chipotle employee who reveals how the company cheats customers out of food.