Standing up for your values can sometimes create tension among family members.

If a family member were criticizing something that was important to you, would you stay silent, or would you put them in their place?

This woman manages an online marketplace promoting sustainability, ethical sourcing, and cruelty-free products.

But her uncle, who doesn’t understand this, mocked her mission and made belittling jokes about her business.

When she snapped back, her family turned on her. Was she really too harsh?

Read the full story below for all the details.

AITA?: Clapped Back at My Uncle for Mocking My Startup

I (25F) started an online marketplace about a year ago. It only features sustainable, cruelty-free, and ethically sourced brands.

It’s something I care deeply about and have spent my early 20s on.

I built it from the ground up to give people a way to shop responsibly and support small businesses that actually care about people and the planet.

This woman’s uncle made fun of her business.

Last weekend, I was at a family dinner.

My uncle (50M), who’s always been a little snide about anything he sees as “woke,” made a comment. He said, “So how’s your little hippie shop going? Still saving the world one bamboo toothbrush at a time?”

Everyone laughed.

He wasn’t done.

I tried to brush it off, but he kept going. Something about how I’m “just selling overpriced junk to virtue-signalers” and how “normal people don’t care about that stuff.”

I kinda lost it and said, “At least I’m not helping exploit child laborers because I can’t be bothered to shop responsibly.”

Now, everyone thinks she’s being disrespectful.

That shut him up fast.

But now, my family thinks I was being “disrespectful” and “too intense,” especially since he’s older than me and he’s family.

My mom told me I embarrassed him and made everyone uncomfortable.

But honestly, I don’t feel bad. I’m sick of people acting like trying to do the right thing is some kind of joke.

It seems like a classic example of don’t dish it out if you can’t take it. He criticized her, so she criticized him back.

Let’s find out what others have to say about this on Reddit.

This person makes a valid point.

Short and true.

Respect goes both ways, says this person.

This user shares their personal thoughts.

Finally, this person suggests cutting them off.

Sometimes, you have to silence those who don’t understand your cause.

If you thought that was an interesting story, check this one out about a man who created a points system for his inheritance, and a family friend ends up getting almost all of it.