TikToker Went Viral For Her Video About Krispy Kreme, But Then The Company Used It For Marketing Without Paying. Now She Wants Compensation.

TikTok, Krispy Kreme
People sometimes go viral on TikTok or other platforms for the most unexpected reasons, and it can be a lot of fun.
That is what happened to one older woman several years ago. She enjoyed her fame, but recently saw that her viral video was being used as part of a marketing campaign, and she wants compensation.
So, she made a new video about it. Before looking at that, take a look at the funny original video that she made about Krispy Kreme:
@akorzen
It is pretty funny, and seen by millions of people, but then the video was used in this marketing promotion between Krispy Kreme and Maxibon:
@maxibonaus wAs iT kRIspY????
They never contacted her about it at all, so the TikToker made a video to discuss it. Her video starts out with her saying, “Something rather disturbing just happened, and I want to share it with you. As most of you know, during the pandemic, I created a video that went viral.”
Oh yes, she is iconic. Then she explains the issue, saying, “But what happened recently is that there is a collaboration between Maxibon and Krispy Kreme, and they have put up a video using me, using my image, using my words, to sell their product. I am not credited, I am not paid for it.”
I can see how that would be very frustrating.

TikTok/akorzen
She then adds, “I think this happens all the time, but do you think maybe big corporations take advantage of people like me because I’m a woman? Because I’m an older woman? Because they consider I have no clout?”
And she ends the video by saying, “What I am interested in is fairness, compensation, and respect. Don’t you think that’s fair? Let me know.”
I certainly agree with her. She should have at least been asked to use her video.
Watch her full video here:
@akorzen I was shocked to see @maxibonaus use my first viral moment in their ad without permission. After multiple failed attempts to reach them, I’m speaking out. This isn’t just wrong—it’s likely illegal. I’m open to working with brands, but using my original content without credit or pay is unacceptable. creator influencer krispykremelady anniekorzen
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Take a look at the comments as well.
This person thinks they need to pay her, and she replied that they came to an agreement!

Her fans will reach out to the company.

Yup, she deserves to get paid!

At least this story has a happy ending.
If you liked that story, check out this video about a Dollar Store cashier who has had it with customers who argue over $4 products.
Author
Michael LevanduskiSenior Contributing Editor, Workplace & Community
Michael Levanduski is a veteran journalist and digital culture specialist with over 15 years of professional writing and research experience. While his background spans emerging technology and complex technical subjects, Michael specializes in analyzing workplace ethics, property disputes, and viral interpersonal dynamics across modern digital forums.
Since joining TwistedSifter in 2024, Michael has authored some of the publication’s most widely read coverage on corporate policy, malicious compliance, and neighborhood relations. Rather than simply aggregating online debates, he brings rigorous research, organizational context, and an empathetic editorial voice to everyday human dilemmas—transforming raw forum discussions into insightful, highly engaging narratives.
When he isn’t covering internet culture, Michael enjoys traveling, keeping up with tech trends, and spending time with his family. Connect with Michael on LinkedIn and Facebook.
Categories: Life & Drama
Tags: · advertisements, compensation, funny video, krispy kreme, marketing, money, older woman, stock, tiktok, top, video, viral, viral video

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