One of the most lavishly funded gadget startups in Silicon Valley last year was Juicero Inc. An Internet-connected device that transforms single-serving packets of finely chopped fruits and vegetables into liquid freshness. But is it worth $399?

Google’s venture capital arm and other backers poured about $120 million into the startup. Tech blogs have dubbed it a “Keurig for juice.” The device also reads a QR code printed on the back of each produce pack and checks the source against an online database to ensure the contents haven’t expired or been recalled.

You can read the full report on Bloomberg.com