In Argentina, a person dies in a car accident almost every hour. 80% of those happen on roads, often when cars are attempting to overtake another vehicle. In a country with hundreds of one-lane roads, large transport trucks that obstruct views ahead can cause many dangerous overtake situations.

In an attempt to reduce the danger, Samsung thought maybe a built-in wireless camera broadcasting to TV displays on the back of the truck would let drivers know when it was safe to pass.