To promote LG’s latest line of ‘home theatre 3D sound’, advertising agency Y&R (Young & Rubicam) in Sao Paulo, Brazil came up with this creative print campaign that shows famous movie posters from different perspectives, transforming the flat 2-dimensional posters into a 3d environment.

The idea resonates because we associate movie posters as flat creative from one POV. It’s akin to a typical home setup where your only speakers are either in the TV itself or on either side of the screen. Full credits below (via Ads of the World):

Advertising Agency: Y&R Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
Published: March 2012

First spotted on: Ads of the World