Oscar Ramos is an artist and illustrator from Santiago, Chile. In a public service announcement by the Government of Chile, the print campaign below entitled, “Elige Vivir Sano” (Choose Healthy Living) encourages citizens to “Exercise their will power” and choose to live a healthy lifestyle.

In the brilliant illustrations below, Oscar envisions the constant battle we face with eating well and having an active lifestyle. It is our will power that ultimately determines the life we choose and these are just a few of the struggles we face on a daily basis.