October 5, 2024 at 1:22 am

New Study Shows That AI Powered Facial Recognition Software Can Accurately Predict Political Beliefs, Personalities, And Much More

by Michael Levanduski

Source: Shutterstock

Facial recognition technology has been around for quite a while now.

Over the years, it has gotten a lot better as well. Today it is commonly used to unlock your phone, make secure purchases, and by law enforcement to track people in public areas.

According to several studies, however, facial recognition software, especially when combined with artificial intelligence (AI) software, can do a lot more than that, and it is a little scary.

Michael Kosinski, a Stanford University psychologist, conducted an interview with Business Insider where he claims that the latest developments in facial scanning software can accurately predict your political beliefs, your intelligence, and even some very personal desires that you may want kept private.

In a 2021 study he published, he showed that the facial recognition model he was using was able to predict a person’s political positions with 72% accuracy.

This was simply from feeding a photograph into the system.

Humans, according to the study, could only predict it with 55% accuracy, which is barely over random chance.

Source: Shutterstock

In the study he warns that while this technology is very impressive, people need to be careful with what it can do. He explained:

“Given the widespread use of facial recognition, our findings have critical implications for the protection of privacy and civil liberties.”

With people’s opinions on just about every subject imaginable being very polarizing today, it is easy to see how this type of technology could be used negatively.

Governments or companies could scan people to determine their orientation, political beliefs, religious beliefs, and much more.

As of now, the systems Kosinski reported on are not 100% accurate, but they are significantly better than chance.

In some situations, that would be enough for an oppressive government to take action or at least perform additional investigations on the person in question.

Source: Shutterstock

While the cat is out of the bag when it comes to both facial recognition and artificial intelligence, it is important to be aware of these types of possibilities so they won’t be used against people in the future.

Facial recognition and AI software is getting scary.

If you enjoyed that story, check out what happened when a guy gave ChatGPT $100 to make as money as possible, and it turned out exactly how you would expect.

Senior Contributing Editor, Workplace & Community

Michael Levanduski is a veteran journalist and digital culture specialist with over 15 years of professional writing and research experience. While his background spans emerging technology and complex technical subjects, Michael specializes in analyzing workplace ethics, property disputes, and viral interpersonal dynamics across modern digital forums.

Since joining TwistedSifter in 2024, Michael has authored some of the publication’s most widely read coverage on corporate policy, malicious compliance, and neighborhood relations. Rather than simply aggregating online debates, he brings rigorous research, organizational context, and an empathetic editorial voice to everyday human dilemmas—transforming raw forum discussions into insightful, highly engaging narratives.

When he isn’t covering internet culture, Michael enjoys traveling, keeping up with tech trends, and spending time with his family. Connect with Michael on LinkedIn and Facebook.