June 9, 2025 at 4:49 pm

‘When did these get so small?’ – A Shopper Didn’t Expect The Texas Toast She Bought To Suffer From Shrinkflation

by Matthew Gilligan

photos of texas toast

TikTok/@stephanifriedman

I’m willing to bet that pretty much everyone out there has heard of the term “shrinkflation,” right?

Basically, it means that some of the products we buy have become smaller because of rising costs and inflation…and, as you can imagine, consumers aren’t happy about it.

A woman named Steph posted a video on TikTok and showed viewers why she wasn’t too happy about a product she bought because it looks a lot smaller than it used to.

box of texas toast

TikTok/@stephanifriedman

Steph showed viewers a box of New York Bakery Texas Toast and then showed folks the pieces of frozen bread.

woman holding texas toast

TikTok/@stephanifriedman

The text overlay on the video reads, “When did these get so small?”

Steph said to viewers, “If anyone has a better brand suggestion, I’m all ears.”

person holding a piece of garlic bread

TikTok/@stephanifriedman

Check out the video.

@stephanifriedman

What is the best garlic bread? #texastoast #garlicbread

♬ Funny – Gold-Tiger

Now let’s see what TikTokkers had to say about this.

This person made a funny comment.

Screenshot 2025 05 04 at 4.49.01 PM When did these get so small?   A Shopper Didnt Expect The Texas Toast She Bought To Suffer From Shrinkflation

Another TikTokker shared their thoughts.

Screenshot 2025 05 04 at 4.49.13 PM When did these get so small?   A Shopper Didnt Expect The Texas Toast She Bought To Suffer From Shrinkflation

And this individual is over it.

Screenshot 2025 05 04 at 4.49.33 PM When did these get so small?   A Shopper Didnt Expect The Texas Toast She Bought To Suffer From Shrinkflation

Shrinkflation…it might be here to stay…

If you liked that story, check out this one about a Costco customer who got their cart stolen… so she hatched a plan to get it back!