August 14, 2025 at 6:50 am

‘I don’t understand how it’s $73.’ – A Mom With A New Baby Couldn’t Get Over The Price Of Baby Formula

by Matthew Gilligan

woman talking about baby formula

TikTok/@quenchyouradventure

It seems like the price of just about EVERYTHING is through the roof these days.

Food, gas, diapers, insurance…and even baby formula.

A new mom named Jenna posted a video on TikTok and showed viewers how she was surprised by the price of baby formula…and not in a good way.

woman in a grocery store

TikTok/@quenchyouradventure

Jenna told viewers, “I don’t understand” as she filmed herself in a store.

She added, “I can’t tell if a joke or not, but what is $52.99 for a can?”

woman pointing to baby formula

TikTok/@quenchyouradventure

She pointed out other baby formula bottles and said about one of them, “I don’t understand how it’s $73.”

In the video’s caption, Jenna wrote, “That’s soooo much money and most of the time only lasts about a week or 2.”

woman holding baby formula

TikTok/@quenchyouradventure

Here’s the video.

@quenchyouradventure

That’s soooo much money 😳 and most of the time only lasts about a week or 2! #babyformula #parenting

♬ original sound – Jenna & Jeremy

TikTokkers shared their thoughts.

This person chimed in.

Screenshot 2025 07 02 at 8.23.00 AM I dont understand how its $73.   A Mom With A New Baby Couldnt Get Over The Price Of Baby Formula

Another viewer spoke up.

Screenshot 2025 07 02 at 8.23.25 AM 1 I dont understand how its $73.   A Mom With A New Baby Couldnt Get Over The Price Of Baby Formula

And this TikTok user didn’t hold back.

Screenshot 2025 07 02 at 8.23.42 AM I dont understand how its $73.   A Mom With A New Baby Couldnt Get Over The Price Of Baby Formula

I guess prices aren’t going down like they were supposed to, huh?

If you liked that story, check out this one about a Costco customer who got their cart stolen… so she hatched a plan to get it back!