Kristin Ess is an influencer with a line of beauty products which are widely available, though definitely not cheap.

So you’d hope they’d work well.

Or at least better than they did for TikTok user @g00ch____:</

“My hair after using Kristin Ess for literally one week,” reads the caption.

You can see it thinning.

“It’s cool, I didn’t want my hair anyway!” reads the description.

@g00ch____

Its cool i didnt want my hair anway !! #kristenesshair #hairloss #kristenshampo

♬ The Bug Collector – BEN SCOTT

Some had other suggestions.

Or had had VERY different, positive results.

Apparently it smells amazing?

But there are some complaints out there.

Hang onto your hats, I guess.

If you liked that story, check out this video from a former Chipotle employee who reveals how the company cheats customers out of food.