TwistedSifter Logo

TwistedSifter

The best of the internet, sifted, and sorted.

  • Workplace
  • Family
  • Neighbors
  • Life & Drama
  • Shirk Report
  • The Rest
    • Science
    • Wild World
    • Visual Arts
    • Funny
January 29, 2026 at 4:48 pm
Home » Life & Drama »

Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward. – ‘It doesn’t cost a cent to support or like someone’s content.’

by Matthew Gilligan

people talking about tiktok

TikTok/@kimberlywhiteee/@tjr/@sweetiebrownieee

If one thing is true about social media, it’s that the algorithms are hard to predict.

And creators on Instagram know all about it!

Folks have recently taken to TikTok to complain about the fact that Instagram likes are way down.

A woman named Kimberly told viewers via her video’s text overlay, “Instagram is dead, nobody can tell me otherwise.”

She added, “You post a pic, and it shows over 1,000 views with only 34 likes? Be so real with me right now. What kind of hater vibes sorcery is going on over there?”

@kimberlywhiteee

Instagram.. you hater. 😂#instagram #lowviews #insta #instagramtips

♬ original sound – Avary

Another woman posted a video and showed screenshots to her viewers to prove how much her Instagram likes have gone down.

@hiiibarbiee

chat am i UNC? #instalikes #fyp

♬ original sound – harem_dude91

This guy said he thinks people have to do something crazy to get likes on Instagram now.

He added that people don’t react when, “We see our loved ones get married and buy a house” and, “proceed to not like, not comment, and scroll.”

In the video’s text overlay, he wrote, “Instagram likes recession.”

@tjr

♬ original sound – TJR

And a woman named Nikki said, “So you posted a picture on Instagram. No likes. But your stories? So many views. They’re watching you, honey. They’re seeing you, but they do not want you to know they are seeing you.”

She added, “People these days are so nosey.”

In her video’s caption, Nikki wrote, “It doesn’t cost a cent to support or like someone’s content!”

@sweetiebrownieee

it doesnt cost a cent to support or like someones content! #contentcreator #microinfluencer #friendship

envelope 80 Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward.   It doesnt cost a cent to support or like someones content.
Never Miss a Story

Sign up to get our BEST stories of the week straight to your inbox.

♬ original sound – Nikki | Miami Creator✨

Here’s what viewers had to say about this.

This person shared their thoughts.

Screenshot 2026 01 14 at 12.54.16 PM Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward.   It doesnt cost a cent to support or like someones content.

Another individual weighed in.

Screenshot 2026 01 14 at 12.54.39 PM Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward.   It doesnt cost a cent to support or like someones content.

And this TikTokker spoke up.

Screenshot 2026 01 14 at 12.55.11 PM Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward.   It doesnt cost a cent to support or like someones content.

Seems pretty obvious to me. People are watching more Stories and not scrolling as much.

And so it goes…

If you liked that story, check out this one about a 72-year-old woman was told by her life insurance company that her policy was worthless because she’d paid for 40 years. 🙁

Email This Subscribe For Emails
Add TwistedSifter to your Google News Add us as a preferred source on Google

Author

Matthew Gilligan

Categories: Life & Drama
Tags: · instagram, instagram likes, likes, social media, tiktok, top, video, viral

Recent in Life & Drama
After Years Of Caring For Her Entire Family, The Eldest Sister Wants To Move Out
After Years Of Caring For Her Entire Family, The Eldest Sister Wants To Move Out
Guest Books Hotel Room on Wrong Date Through App, Then Demands Refund From Front Desk
Guest Books Hotel Room on Wrong Date Through App, Then Demands Refund From Front Desk
CIO Is Furious That An Email Was Rejected By The Company’s Spam Filter, So He Insisted On Answers And Getting The Issue Fixed No Matter What
CIO Is Furious That An Email Was Rejected By The Company’s Spam Filter, So He Insisted On Answers And Getting The Issue Fixed No Matter What
Teen Left Confused After Friend Stops Talking to Her Over a Hiking Trip She Couldn’t Miss
Teen Left Confused After Friend Stops Talking to Her Over a Hiking Trip She Couldn’t Miss
envelope
Never Miss a Story

Sign up to get our BEST stories of the week straight to your inbox.

envelope
Never Miss a Story

Sign up to get our BEST stories of the week straight to your inbox.

  • About
  • Privacy Policy
  • SUBMIT
  • Write For Us
  • Contact Us
  • Latest
  • Popular

Latest

After Years Of Caring For Her Entire Family, The Eldest Sister Wants To Move Out

Abusive family

Guest Books Hotel Room on Wrong Date Through App, Then Demands Refund From Front Desk

Woman in mask at a hotel reception

CIO Is Furious That An Email Was Rejected By The Company’s Spam Filter, So He Insisted On Answers And Getting The Issue Fixed No Matter What

furious businessman looking at laptop computer

Teen Left Confused After Friend Stops Talking to Her Over a Hiking Trip She Couldn’t Miss

woman laying on the couch checking her phone

Neighbor Complained About a Shed in the Shared Garage, but After It Was Moved, She Started Complaining About the Car Instead

angry woman driving a car

Popular

Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward. – ‘It doesn’t cost a cent to support or like someone’s content.’

people talking about tiktok

A Water Park Employee Told a Family Their Kid Was Too Short for the Ride — One of Them Refused to Take No for an Answer

Water park with colorful water slides

He Spent 26 Years Climbing the Ladder at a Rural Hospital — He Was Fired in a 45-Second Meeting

Older man fired

Girl Loses Opportunity To Meet Her Favorite Author After Refusing To Complete A Writing Assignment

Sad young lady

An American Company Fired Him While He Worked in Canada — That Turned Out to Be Their Mistake

Labor contract

Copyright © 2026 · All Rights Reserved · TwistedSifter · Contact · About · Standards & Ethics · Corrections Policy

Powered by WordPress VIP · RSS Feed · Log in

The Sifter