Bethenny Frankel’s Viral Cottage Cheese Bagels Are Selling Out At Grocery Stores
by Ben Auxier

TikTok/donebydemi
You ever make a food so good the entire internet rushed out to make it too?
I haven’t, but Bethenny Frankel apparently has, as testified by TikTok user @donebydemi:

TikTok/donebydemi
“The Bethenny Frankel effect,” reads the caption as the camera pans over shelves where cottage cheese would normally go.

TikTok/donebydemi
But there’s barely a tub to be found.

TikTok/donebydemi
Shop elsewhere, I guess.
@donebydemi I’ll eat whatever she tells me #bethennyfrankel #sportsillustrated #creatorsearchinsights
This is the internet, of course, so people started arguing.

But apparently this is a widespread phenomenon.

It gets weirder and weirder.

But for some, it’s simple:

And now I’m hungry.
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