Jun 4, 2015

This Pizza Box Turns Your Smartphone Into a Movie Projector

Pizza Box Turns Your Smartphone Into a Movie Projector (6)

 

To generate buzz for their ‘double pizza’ promotion, Pizza Hut Hong Kong and Ogilvy & Mather created a special pizza box that turns your smartphone into a movie projector.

 

Pizza Box Turns Your Smartphone Into a Movie Projector (8)

 

The pizza box also has a QR code printed on it. When scanned, users get access to a list of free movies they can watch on their pizza projector. Check out the pizza box movie projector in action below.

 

 

Pizza Box Turns Your Smartphone Into a Movie Projector (7)

 

The limited edition pizza boxes came in four unique designs based on different movie genres: romance, action, sci-fi and horror.

 

Pizza Box Turns Your Smartphone Into a Movie Projector (1)

 

Pizza Box Turns Your Smartphone Into a Movie Projector (3)

 

Pizza Box Turns Your Smartphone Into a Movie Projector (4)

 

Pizza Box Turns Your Smartphone Into a Movie Projector (5)

Credits

CCO: Reed Collins
CD: Matt Nisbet, Andy Reynolds, Bo Deng
CW: Ollie Davis, Peter Englebrecht
Designer: Gianluca Crudele
Code: Craig Mason
Illustrator: Barlo, Parents Parents, Caratos, Mark Goss

Agency: Ogilvy & Mather Group HK
Client: Pizza Hut

 

Pizza Box Turns Your Smartphone Into a Movie Projector (2)

 

 

 

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