We’ve heard a lot about inflation lately, but are you familiar with “Shrinkflation”?

It basically means that we’re paying the same price (or more) for products we’ve bought for years but the products keep getting smaller.

Yeah, it’s a major bummer!

And here are 10 photos that prove it’s happening all over the place.

1. Getting smaller…

That’s too bad.

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by inshrinkflation

2. Not the lemonade!

Not cool.

Simply Lemonade (and many other juices) have gone from 64oz to 59oz to 52oz over the years while the price has remained the same or increased.
byu/jaba1337 inshrinkflation

3. The incredible shrinking soap.

There it goes again.

Dove Soap Shrinks Again!
byu/rosedread0 inshrinkflation

4. Hard to believe.

But here’s the proof.

New bounty paper towel on the left, old bounty on the right. Both packs bought at Costco. Width is smaller & the towel itself is thinner.
byu/skittleALY inshrinkflation

5. Happening to everything.

Just read the fine print.

It’s happening to everything and you have to read the fine print
byu/bmblb23 inshrinkflation

6. Good Lord…

Those cats need to eat!

Cat food. Was $55 for 24, 5.8 oz cans. Now $62 for 24, 5.1 oz cans. That's .7 oz. less per can, and $7 more per case.
byu/Sailing_Duck inshrinkflation

7. This is sad.

Now I’m depressed.

Pringles shrinkflation. Left is 200g, middle is 180g, right is 165g
byu/coolercreeper inshrinkflation

8. More proof for you.

Less coffee is not a good thing.

On the left, purchased last month 11.3oz for $4.98. On the right, purchased yesterday 9.6oz for $5.32. And the lid doesn’t fit properly on the new can, it won’t stay on.
byu/BennySmudge inshrinkflation

9. One month’s difference.

Cutting back, I guess…

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by inshrinkflation

10. That’s WAY smaller.

Your house is gonna stink now.

Bought a bottle of Febreze for the first time in a few years, still had the old bottle. New one is 37.5% smaller.
byu/quiet_desperado inshrinkflation