Savvy Consumer Warns Against A Popular Sales Tactic From Big Brands Like Sephora. – ‘Tell me why it’s $94 now.’

Sephora makes some great products, but they are not cheap.
TikToker @juiletkosziee found that this company also adjusts its price during sales to make it look like a better deal than it actually is.
She made this video explaining what happened. In it, she starts out by saying, “I was going through my screenshots to share with you guys some things that I think is worth it for the upcoming Sephora sale, and now I’m starting to think that it’s a scam.”

That’s a bold claim, but it seems she has some proof. She goes on to say, “I took this screenshot on October 10th. And this is the Glossier set, I thought it was a great buy because you’re getting a full-size spray and you’re also getting a travel-size spray. Look at the price, it’s $90 on here.”
That is a pretty normal deal from what I know.

She then showed the current price from November 1st (when the sale started). “Tell me why it’s $94 now.”
So they just adjust the price higher, but call it a sale? How does that make sense?

She closes her video saying, “I don’t like seeing how the prices have changed. I mean yeah, it’s $4, but just the principle of it.”
I don’t blame her. If a company is going to have a sale, it should be a real sale.
You really have to keep an eye on these things.
Watch the full video below to see the full story.

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@julietkosziee thoughts??? #sephorasale #sephora
The people in the comments have seen similar things.
This person says some items are out of stock during the sale, but then back in stock afterward.

This commenter says you can get better deals from other websites.

And here is someone who found they can’t use a reward during the sale.

Shopping sales is harder than ever.
If you liked that story, check out this one about a Costco customer who got their cart stolen… so she hatched a plan to get it back!
Author
Michael LevanduskiSenior Contributing Editor, Workplace & Community
Michael Levanduski is a veteran journalist and digital culture specialist with over 15 years of professional writing and research experience. While his background spans emerging technology and complex technical subjects, Michael specializes in analyzing workplace ethics, property disputes, and viral interpersonal dynamics across modern digital forums.
Since joining TwistedSifter in 2024, Michael has authored some of the publication’s most widely read coverage on corporate policy, malicious compliance, and neighborhood relations. Rather than simply aggregating online debates, he brings rigorous research, organizational context, and an empathetic editorial voice to everyday human dilemmas—transforming raw forum discussions into insightful, highly engaging narratives.
When he isn’t covering internet culture, Michael enjoys traveling, keeping up with tech trends, and spending time with his family. Connect with Michael on LinkedIn and Facebook.
Categories: Life & Drama
Tags: · body spray, deals, online shopping, sale shopping, sales, sephora, shopping, stock, tiktok, top, video, viral

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