September 2, 2025 at 4:48 pm

Target is No Longer Price-Matching Their Competitors, And It’s Got Some People Pretty Upset

by Ben Auxier

Liz Beth leaving a Target

TikTok/forlizsakes

I’ve actually never once in my life actually tried to take up a company on a price-match gaurantee.

Mostly because if I find it cheaper somewhere else, I’ll just buy it from that other place.

But for some, this is a vital part of shopping, like with TikTok user @forlizsakes:

Liz Beth leaving a Target

TikTok/forlizsakes

“I am just leaving Target, as you can see. And today. Starting today, they’re no longer price checking.”

Liz Beth leaving a Target

TikTok/forlizsakes

“Price checking? Price matching Walmart and Amazon. I’m flabbergasted.”

Liz Beth leaving a Target

TikTok/forlizsakes

“Oh, my god.”

@forlizsakes

Just found out Target stopped price matching Walmart and Amazon starting TODAY. July 28. I’m flabbergasted. Betrayed. Emotionally unwell. What’s a mama supposed to do without those savings?!

♬ Refreshing and light indie pop(1552207) – Cheng Lee

Some took my approach.

Screenshot 1 8447e4 Target is No Longer Price Matching Their Competitors, And Its Got Some People Pretty Upset

Others remembered that whole “no ethical consumption,” thing.

Screenshot 2 0065b4 Target is No Longer Price Matching Their Competitors, And Its Got Some People Pretty Upset

But many were shocked.

Screenshot 3 2801cf Target is No Longer Price Matching Their Competitors, And Its Got Some People Pretty Upset

And she had a sense of humor for her misspeaking.

Screenshot 4 904446 Target is No Longer Price Matching Their Competitors, And Its Got Some People Pretty Upset

Good luck with your shopping, y’all.

It’s rough out there.

If you liked that story, check out this one about a Costco customer who got their cart stolen… so she hatched a plan to get it back!