It all started over Christmas break when Pierce Thiot (the beard) participated in his family’s holiday ‘talent show’ by trying to put as many pencils as he could into his beard. His wife, photographer Stacy Thiot, snapped a pic and Will It Beard was born.

Since then the couple have taken a series of funny portraits and videos with random things stuck into Pierce’s beard. You can keep up with the latest and find many more at the links below.

[via BuzzFeed]