We’ve featured Viktor Hertz’s work before on the Sifter, showcasing his awesome Pictograph Music Poster series. This time we profile Viktor and his Honest Logos series, where he imagines what iconic brands/logos might look like if they told the truth about their product/service.

In Viktor’s own words:

An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.

Now this is a light-hearted series that pokes a little fun at recognizable brands many of use and love. If you are easily offended, you might prefer this post on animal photobombs 🙂

Now enjoy! And be sure to check out all of Viktor’s awesome projects on Behance at: http://www.behance.net/viktorhertz

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Viktor Hertz is a freelance graphic designer and artist from Uppsala, Sweden. He focuses on simple illustrations and makes logos, posters and icons. He also has a passion for photography and film.

In his own words:

I was born in Uppsala, Sweden, in 1983. I still live there, but travel to different locations quite frequently and have worked with clients from USA, Brazil and Italy, among others. I started doing graphic design in 2009, just playing around with personal projects and illustrations. In 2010-2011 I attended an evening class in visual communication at Beckmans school of design in Stockholm. Now, I’m working on personal projects and do commission work. [Source]

 
Awards / contests
– “A new symbol for Europe” (2010)
– Inspired! by e-Print by HP (2011)
– Unofficial SAAB ad contest (2010)
– Carpetvista design competition (2010)
– Cinema fan art contest (2011)