For the third straight year, the team at Cards Against Humanity continued to troll Black Friday while diminishing our collective faith in humanity.

This year the team accepted donations in order to dig a big, stupid hole. $5 kept the diggers going for an additional 16 seconds, and the team managed to raise a whopping US$100,573. Oh and they live streamed the entire thing on YouTube (embedded below). Check out the emails they sent to their customers:

 

 

On their Holiday Hole microsite, the sentiment is simple: “As long as money keeps coming in, we’ll keep digging.” For those with questions, the team has answers:

 

 

And without further adieu, here’s a 4+ hour video of a big, stupid hole being dug that people paid US$100,573 to have done. For more information visit HolidayHole.com

 

 

 

For last year’s Black Friday prank, the team simply said: “Give us $5”. That antic received ‘donations’ from more than 11,248 people totalling US$71,145. They distributed the money equally amongst the team and shared what each member did with their cut.

 

 

Now before you get your pitchforks, Cards Against Humanity is known for their charitable fundraising – since 2012 they’ve raised nearly US$4 million for organizations including: Worldbuilders, the Sunlight Foundation, the EFF, DonorsChoose.org, the Wikimedia Foundation, and the Chicago Design Museum. They even started a $500,000 full-ride scholarship for women getting degrees in science (you can find more information here).

And last but not least, 2014’s prank…

 

 

That’s right. Roughly 30,000 people bought a box of $#!t from the company and got exactly what they were promised. For those that no longer wish to live on this planet, I think some people were talking about colonizing Mars 🙂