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January 29, 2026 at 4:48 pm

Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward. – ‘It doesn’t cost a cent to support or like someone’s content.’

by Matthew Gilligan

people talking about tiktok

TikTok/@kimberlywhiteee/@tjr/@sweetiebrownieee

If one thing is true about social media, it’s that the algorithms are hard to predict.

And creators on Instagram know all about it!

Folks have recently taken to TikTok to complain about the fact that Instagram likes are way down.

A woman named Kimberly told viewers via her video’s text overlay, “Instagram is dead, nobody can tell me otherwise.”

She added, “You post a pic, and it shows over 1,000 views with only 34 likes? Be so real with me right now. What kind of hater vibes sorcery is going on over there?”

@kimberlywhiteee

Instagram.. you hater. 😂#instagram #lowviews #insta #instagramtips

♬ original sound – Avary

Another woman posted a video and showed screenshots to her viewers to prove how much her Instagram likes have gone down.

@hiiibarbiee

chat am i UNC? #instalikes #fyp

♬ original sound – harem_dude91

This guy said he thinks people have to do something crazy to get likes on Instagram now.

He added that people don’t react when, “We see our loved ones get married and buy a house” and, “proceed to not like, not comment, and scroll.”

In the video’s text overlay, he wrote, “Instagram likes recession.”

@tjr

♬ original sound – TJR

And a woman named Nikki said, “So you posted a picture on Instagram. No likes. But your stories? So many views. They’re watching you, honey. They’re seeing you, but they do not want you to know they are seeing you.”

She added, “People these days are so nosey.”

In her video’s caption, Nikki wrote, “It doesn’t cost a cent to support or like someone’s content!”

@sweetiebrownieee

it doesnt cost a cent to support or like someones content! #contentcreator #microinfluencer #friendship

♬ original sound – Nikki | Miami Creator✨

Here’s what viewers had to say about this.

This person shared their thoughts.

Screenshot 2026 01 14 at 12.54.16 PM Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward.   It doesnt cost a cent to support or like someones content.

Another individual weighed in.

Screenshot 2026 01 14 at 12.54.39 PM Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward.   It doesnt cost a cent to support or like someones content.

And this TikTokker spoke up.

Screenshot 2026 01 14 at 12.55.11 PM Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward.   It doesnt cost a cent to support or like someones content.

Seems pretty obvious to me. People are watching more Stories and not scrolling as much.

And so it goes…

If you liked that story, check out this one about a 72-year-old woman was told by her life insurance company that her policy was worthless because she’d paid for 40 years. 🙁

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Categories: STORIES
Tags: · instagram, instagram likes, likes, social media, tiktok, top, video, viral

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Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward. – ‘It doesn’t cost a cent to support or like someone’s content.’
Creators Say That Instagram Likes Have Gone Way Down, And The Reason Seems To Be Pretty Straightforward. – ‘It doesn’t cost a cent to support or like someone’s content.’
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