Apr 19, 2012

Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

German ad agency Jung von Matt created this clever and simple print campaign for LEGO entitled, Imagine. Taking a minimalist approach, the agency used as few Lego pieces as possible to recreate the famous cartoon characters below. Tapping our strong association with colour and vivid imagination, many will be able to complete the image in our minds. It’s a beautiful way of reinforcing the essence of the Lego brand and the power of imagination.

It should be noted that this campaign draws striking resemblance to a viral online artwork done in 2010 by Flickr user infinitecontinues. It was titled Street Fighter – Abstract Edition and can be seen at the bottom of this series. Everything is derivative right? ;)

 

 

1. Lego Simpsons

 

lego thesimpsons Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

2. Lego Ninja Turtles

 

lego ninjaturtles Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

3. Lego Bert and Ernie

 

lego ernieandbert Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

4. Lego Smurfs

 

lego smurfs Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

5. Lego Asterix and Obelix

 

lego asterixobelix Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

6. Lego Donald, Huey, Dewey and Louie

 

lego donaldduck Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

7. Lego Lucky Luke and the Daltons

 

lego luckylukedaltons Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

8. Lego South Park

 

lego southpark Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

The Inspiration? Street Fighter – Abstract Edition

 

minimalist street fighter characters Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer, Corinna Ernst
Account Director: Marc-Olaf Duncker
Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger
Post Production / CGI: The Scope

First spotted on: Ads of the World

 

 

 

 

 

 

If you enjoyed this post, the Sifter highly recommends:

 

 

minimal hero posters by bloop Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

 

spooky haunted creepy abandoned victorian houses made of legos mike doyle 7 Recreating Famous Cartoon Characters Using the Least Lego Pieces

 

 

 

 

 

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