‘It’s not in his DNA.’ – Man Says He Lost Business Because Gen Z Doesn’t Understand How To Answer The Phone

If you’re in your thirties or older, you have probably had to answer a landline phone and take messages for other people.
But for many people in their twenties, the landline phone is a foreign concept.
“Gen Z is the first generation who don’t know how to answer a telephone correctly in an office environment,” says TikToker @luke.is.alive_, whose name is Luke Colson.

In a video, Luke explains that Generation Z’s lack of knowledge and experience with a landline phone has affected business for the creative studio where he works.
The studio has a PA on staff Luke refers to as “Steve,” who is American, a graduate and about 21.
Luke says he is “Wonderful. We love him.”
But there is a problem. Luke is not acquainted with the landline phone.
“We’ve explained to him that if the phone starts ringing, that’s your job.”

It had seemed that no further instruction was needed, but the team learned the hard way that he did.
“He’s scared (of the phone),” Luke says, with a frustrated expression on his face.
“It takes him a while to notice the phone is ringing. We often shout ‘hotline’ just to remind him.”
In the incident Luke describes in the video, Steve didn’t get a name or phone number or transfer the caller to someone in the office.

“Was it a business inquiry?” Luke asked Steve.
“Yes, I suppose it was… I guess we need a name.”
“We do, Steve, for the lost business” Luke responds, exasperated.
Luke ends the video by saying that Luke needs training on the landline phone — all of Gen Z does.
Watch the full clip here.
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Here’s what people had to say about the video.
A lot of people gave suggestions for training. is a great one.

Many folks said they’re dealing with the same thing.

Millennials have phone issues, too. I think it has to do with social media.

And the problem isn’t just at work. This made me laugh.

Interesting theory. I think gen z genuinely don’t understand because they lack experience.

Lesson learned.
Don’t assume people know things before giving them significant responsibilities.
If you liked that story, check out this one about a 72-year-old woman was told by her life insurance company that her policy was worthless because she’d paid for 40 years. 🙁
Author
Ashley AshbeeAshley Ashbee | Contributing Writer, Workplace & Culture
Ashley Ashbee is a contributing writer for TwistedSifter specializing in workplace dynamics, employee advocacy, and professional culture. Drawing on her real-world experience as a software consultant, she brings a unique, insider perspective to navigating office conflicts, toxic management, and trending professional dilemmas.
Holding a degree in Professional Writing from York University, Ashley combines her formal editorial training with her corporate background to deliver highly engaging, empathetic narratives. She excels at breaking down complex workplace dramas and translating them into stories that truly empower and validate modern workers.
Based in St. Catharines, Ontario, Ashley balances her time between the tech and publishing worlds with her love for the outdoors. When she isn’t consulting or writing, she can usually be found exploring local walking trails or experimenting with new recipes in the kitchen.
Categories: Life & Drama
Tags: · anxiety, basic training, communication, gen z, landline, tiktok, top, video, viral

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