Sep 26, 2013

Pixar’s 22 Golden Rules of Storytelling

 

Back in 2011, then Pixar storyboard artist Emma Coats (now freelancing) tweeted 22 rules of storytelling, according to Pixar. Coats learned the ‘guidelines’ from senior colleagues on how to create appealing stories, tweeting the nuggets of wisdom over a 6 week period.

Last week, artist and User Experience Director at Visceral Games (a subsidiary of Electronic Arts), Dino Ignacio, created a series of image macros of the 22 rules and posted them to Imgur and Reddit.

Below you will find the list of image macros along with a text summary of Pixar’s 22 rules of storytelling at the end of the post. Enjoy!

[Sources: Emma Coats, Dino Ignacio, The Pixar Touch]

 

1.

pixar's 22 rules of storytelling as image macros (2)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

2.

pixar's 22 rules of storytelling as image macros (3)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

3.

pixar's 22 rules of storytelling as image macros (4)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

4.

pixar's 22 rules of storytelling as image macros (5)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

5.

pixar's 22 rules of storytelling as image macros (6)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

6.

pixar's 22 rules of storytelling as image macros (7)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

7.

pixar's 22 rules of storytelling as image macros (8)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

8.

pixar's 22 rules of storytelling as image macros (9)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

9.

pixar's 22 rules of storytelling as image macros (10)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

10.

pixar's 22 rules of storytelling as image macros (11)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

11.

pixar's 22 rules of storytelling as image macros (12)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

12.

pixar's 22 rules of storytelling as image macros (13)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

13.

pixar's 22 rules of storytelling as image macros (14)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

14.

pixar's 22 rules of storytelling as image macros (15)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

15.

pixar's 22 rules of storytelling as image macros (16)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

16.

pixar's 22 rules of storytelling as image macros (17)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

17.

pixar's 22 rules of storytelling as image macros (18)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

18.

pixar's 22 rules of storytelling as image macros (19)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

19.

pixar's 22 rules of storytelling as image macros (20)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

20.

pixar's 22 rules of storytelling as image macros (21)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

21.

pixar's 22 rules of storytelling as image macros (22)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

22.

pixar's 22 rules of storytelling as image macros (23)

Written by Emma Coats | @lawnrocket
Image Macro by Dino Ignacio | @DinoIgnacio

 

 

Pixar’s 22 Rules of Storytelling

 
#1: You admire a character for trying more than for their successes.

#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.

#3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.

#6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

#7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.

#8: Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.

#9: When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.

#10: Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.

#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.

#12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

#13: Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.

#14: Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.

#15: If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

#16: What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.

#17: No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.

#18: You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.

#19: Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

#20: Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?

#21: You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?

#22: What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

 

 

 

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