Football Club Removes Red from Jersey for Blood Donation Campaign
EC Vitoria is a Brazillian football team from Salvador, Bahia. They are a Series B team that is in the midst of a brilliant marketing campaign for blood donation. The team jersey typically features four horizontal red stripes. At the start of the season the team replaced the red stripes with white stripes.
As supporters donate blood and hit certain targets, the red stripes will be progressively restored throughout the year. The campaign slogan translates loosely to: “Vitoria has always given blood for you, it’s time to reciprocate”
In the gallery below you can see photos of the current and past jerseys along with a promotional video and snaps of supporters donating blood. Loving this idea!
The Original Jerseys
The ‘New’ Jerseys
If you enjoyed this post, the Sifter highly recommends: