As a promotional stunt, Lexus recently wrapped their newest model, the 2017 IS, in 41,999 programmable LEDs; turning the car into a screen capable of broadcasting dynamic graphics and videos.

The custom car produces 175,000 lumens when fully illuminated, and the LED strips, if placed end-to-end, would stretch half a mile in length. Three distinct modes allow the ‘LIT’ IS to interact with sounds and people in its vicinity.

Although not street legal, the car was used in a music video for artist Dua Lipa, in a collaboration with Vevo. You can see the music video here and find additional photos and videos of the LIT IS below.

[via Lexus]