To help raise awareness for pet adoption in Mumbai, NGO World For All tasked their creative agency McCann Worldgroup to come up with a print campaign to, “inspire co-existence between stray animals and the people of Mumbai, by finding loving homes for the helpless ones and creating compassion, tolerance and humanity for those on the streets.”

Apart from adoptions, the Mumbai-based animal welfare organisation also conducts rescues and sterilisations of the stray animal population. In the series of posters below, McCann found a creative way to use white space and generate awareness for the campaign.

[via Behance]