Data Analysis of 18 Million Amazon Reviews Finds Incentivized Reviewers Give Higher Ratings
People given free or discounted products in exchange for reviews were found to rate products 0.4 stars higher
People given free or discounted products in exchange for reviews were found to rate products 0.4 stars higher
Celebrity chef and Thyme Lord Alton Brown is no fan of “unitaskers” — kitchen gadgets with only one purpose. But maybe these Amazon offerings aren’t so bad.
Mashable’s Max Knoblauch compiled a funny series of 1-star Yelp reviews of famous US National Parks, turning the best snippets into image macros. If you’ve used online reviews to help make travel decisions you already know people’s experience of the same place can be wildly different. The lesson? Take individual reviews (especially those on…
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